Measuring Social Media

[Nelson Bruton]

You can measure a social media campaign only after you determine the objective for the social media campaign. Influence and interaction and results are the ways in which a social media campaign can be measured. Each has quantitative and qualitative elements. Below are my initial thoughts on this subject. Please bear in mind that there are probably more to add to each category. (Help, advice, and collaboration is appreciated)

INFLUENCE
Quantitative - 1. the number of people in the network 2. the number of networks/social communities/platforms 3. the growth rate of your network

Qualitative - 1. who is in the network? 2. what is the motivation for people joining the network? 3. what ideas are discussed in the networks


INTERACTION
Quantitative - 1. the number of communication methods within a platform 2. the number of scheduled tasks(eg. messages, replies, comments, bulletins, blogs, etc)

Qualitative - 1. the types of communication being sent out 2. who are you targeting with a particular message?

RESULTS
Quantitative - 1. number of leads generated 2. number of sales generated 3. number of new contacts made 4. revenue generated

Qualitative - 1. types of leads generated 2. types of contacts made

Additionally, I am part of www.insocialmedia.com which is a model that this club emulates. I look forward to interacting in both communities and learning as much as possible about social media from many people's points of view.

[tyana jordan]

hi, nelson bruton

I am interested in Social Media optimization and also web 2.0. I would like to share your opinions in motivating for people joining the network.

http://www.squidoo.com/socialmediaweboptimization

[Sophia]

your way of INFLUENCE, INTERACTION, RESULTS are good